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A cropped coloured image of the 2025 Dutch Design Week logo.
A bird's eye view photograph of the Dutch Design Week event showcasing the outdoor central exhibit.
A photograph of Fonty's University with a curved green arrow pointing at our studio with the text, "Where we create" in white.
A colour photograph of the Frits Philips monument in front of Fonty's University (Eindhoven campus).
A photograph of a technological cow sculpture created for 2025 Dutch Design Week exhibit in the central zone.
A photograph of our group working togther on ideas and approaches to the design installation creating notes while one group member works on her laptop.
Our Dutch Design Week group's brainstorming notes about the project concept for Past, Present and Possible theory.
A photograph of a group member working the woodshop studio in Fonty's University.
A photograph of the groups Dutch Design Week project in construction progress looking inside.
A photograph of several students standing and participating in the group collaborative project inside Fonty's University for 2025 Dutch Design Week.

Dutch Design Week 2025 Visual Installation Project 

BACKGROUND:

Being originally from the Netherlands, I am deeply interested in working this European country at some point of my new career in multimedia and graphic design. When researching educational opportunities in the Netherlands that aligned with my postsecondary education in Multimedia Design, I discovered a faculty-led exchange program with Humber Polytechnic and Fonty’s University. This was to occur as part of Dutch Design Week 2025 happening in the bustling city of Eindhoven, Netherlands (https://mediaarts.humber.ca/current-students/global-opportunities/faculty-led-study-tours.html) 

PROJECT OVERVIEW & GOALS:

With this collaborative group project composed of professors and students, we were assigned to address and display the concept of ‘Friction’ + ‘Connection’ = ‘X’. The main goal of this project was to utilize each group members skill sets in a cooperative collaborative manner. The overall end goal was to visually display our answer for ‘X’, through the creation of a multimedia art installation being showcased within Fonty’s University. 

TECHNOLOGY USED:

Software:

  • Adobe Premiere Pro

AI Tools:

  • Adobe Firefly

  • Nano Banana

An image of the Adobe Premiere Pro logo with the letters, 'P' and 'r' in violet.
An image of the Adobe Firefly logo with the letters, 'F' and 'i' in white with a small white star above in front of a red background.
An image of a cartoon yellow banana surrounded by a white border to represent the Nano Banana logo.

RESEARCH & INSIGHTS:

During the actual Dutch Design week, we explored various concepts and projects that were participating in the show to gain unique ideas and perspectives on how we could display our visual concept. We travelled throughout the city of Eindhoven to discover and research as many art and design installations possible, while enjoying the immersive experience of each. 
An eye level photograph of the central 2025 Dutch Design Week installation with flags on top and material graphics and text with people walking and sitting in the foreground.

OVERALL CREATIVE PROCESS:

To begin the process of this cooperative creative project, we were formed into groups of 6 (consisting of Humber Polytechnic and Fonty’s University students) with the collaboration beginning online. We had various workshops before the actual Dutch Design Week to help build our groups ability to work together, while simultaneously developing our overall group projects. This included a visual identity assignment where each group established a group logo and description helping identify ourselves as a unique group recognizing our various strengths and weaknesses. We also brainstormed various ideas and approaches to the concept F+C=X including creating an idea board containing various concepts and ideas. Each group had access to specific limited materials including wood, paper, fabric material, screws and mirrors. At the same time, we were allowed to use our laptops for any digital creative assets needed to achieve our vision. Within several days of cooperative construction, we had achieved our immersive creative space.
A photograph of the beginning stages of the wooden design installation project including pasted notes and images for conceptualization.
An image of Designer Jasper Moester buliding the 'past' section of the design installation with a fellow helping peer holding up wood and paper.
A photograph of 2 students working together to build/construct their wooden design installation for 2025 Dutch Design Week.
A photograph of Designer Jasper Moester and his fellow working group at the end of week showcase to the general public audience.

FINAL SOLUTION:

Our final concept addressed the past, present and future of class photography. It was a 3-D physical multimedia art installation that allowed the public audience to physically experience each of the 3 sections as well as projected montage video displayed on a separate adjacent wall. The booth area that represented the ‘past’ consisted of a box containing an intense collage of old black and white photography along with the inclusion of a modern digital flash that the public audience could press and interact with. The second booth represented the ‘present’ times of class photography by us installing a selfie photo booth that included selfie photo props for users to be able to personalize their photo experience. The last constructed booth consisted of an Artificial Intelligence Photo App mock-up which was displayed on a laptop. It created an animated style avatar portrait of the user by them interacting with the various prompts on the laptop display. The montage video being projected on the adjacent wall showcased and challenged the idea of class photography when it came to the past, present and future situation of this familiar process in one’s life.

PERSONAL REFLECTION:

After experiencing this once in a lifetime opportunity when it comes to postsecondary education, I was able to really look back and reappreciate all the unique experiences that unfolded and presented themselves during the 2025 Dutch Design Week. It was fascinating and personal to work with other Dutch people on a creative vision, while at the same time bringing my talents and skills in design and construction to the table. I was fortunate to have worked with such a proactive, passionate and strong team. It was very constructive and beneficial to analyze our groups approach to the project in relation to how the other groups worked to achieve their creative vision. In addition, having gotten to experience the majority of the Dutch Design Week exhibitions, a resurgence of hope and inspiration in being professionally creative embedded my consciousness. I saw the possibility of me contributing to the Design world in the near and distant future.

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